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Show The Monster X Heiden HERITAGE

Show The Monster
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THE FUTURE IS MONSTERIFIED
is a collaboration between Show The Monster and Heiden Heritage. In this project we created a monster that we think best represent Show The Monster with an agile and mysterious yet super cool monster called Velcro. Velcro represent the lightning fast change in which our world is dashing toward, THE FUTURE. The Idea of "Change" is also applied to the product, a pair of shoes that can change its appearance however the wearer desire by swapping the swoosh. CUSTOMIZABLE and ENERGETIC!
3D animation artwork augmented reality Character design Collaboration Fashion shoes sneaker social media
3D animation artwork augmented reality Character design Collaboration Fashion shoes sneaker social media
Show The Monster came up with the Monster design including the illustrated and animated material for the pattern and promotion. Meanwhile HRTG prepare the production design and the editorial design.  
3D animation artwork augmented reality Character design Collaboration Fashion shoes sneaker social media
Velcro 3D model
3D animation artwork augmented reality Character design Collaboration Fashion shoes sneaker social media
Sticker Pack
Collaboration Teaser
3D animation artwork augmented reality Character design Collaboration Fashion shoes sneaker social media
3D animation artwork augmented reality Character design Collaboration Fashion shoes sneaker social media
3D animation artwork augmented reality Character design Collaboration Fashion shoes sneaker social media
3D animation artwork augmented reality Character design Collaboration Fashion shoes sneaker social media
3D animation artwork augmented reality Character design Collaboration Fashion shoes sneaker social media
We also create an AR Experience where the target market and fans of both Show The Monster and HRTG can interact and co-create in User Generated Content, organically boost and further the campaign.
3D animation artwork augmented reality Character design Collaboration Fashion shoes sneaker social media
THANK YOU
Show The Monster X Heiden HERITAGE
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